A1426
Title: A greenwashing index
Authors: Elise Gourier - ESSEC (France) [presenting]
Helene Iung-Mathurin - ESSEC (France)
Abstract: Textual analysis of articles in the Wall Street Journal is used to construct indices of attention to greenwashing over the last forty years, in aggregate and by industry. We measure to which extent greenwashing contaminates the management and hedging of climate change risk.
