Title: Testing the hypothesis of enhanced design in fast fashion industry using internet as a source of data
Authors: Federico Crescenzi - University of Bologna (Italy)
Marzia Freo - University of Bologna (Italy) [presenting]
Alessandra Luati - University of Bologna (Italy)
Abstract: The aim is to assess the extent to which enhanced design is used in combination with quick response in the fashion system, following previous results. Using internet as source of data, we scrap web data from online sites of traditional and innovative fast fashion firms and propose decision rules to define when firms adopt enhanced design and/or quick response strategies. We then evaluate how firms implement the two policies and if these are used as complements or substitutes. Finally, we empirically test some implications of alternative strategies.